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Google selects Coinbase to take cloud payments with cryptocurrencies and will use its custody tool

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Google Cloud CEO Thomas Kurian speaks during the Google Cloud Next event in San Francisco on April 9, 2019.
Michael Short | Bloomberg | Getty Images

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The deal, announced at Google’s Cloud Next conference, might succeed in luring cutting-edge companies to Google in a fierce, fast-growing market, where Google’s top competitors do not currently permit clients to pay with digital currencies. The cloud business helps diversify Google parent Alphabet away from advertising, and it now accounts for 9% of revenue, up from less than 6% three years ago, as it is expanding more quickly than Alphabet as a whole.

Coinbase, which generates a majority of its revenue from retail transactions, will move data-related applications to Google from the market-leading Amazon

The Google Cloud Platform infrastructure service will initially accept cryptocurrency payments from a handful of customers in the Web3 world who want to pay with cryptocurrency, thanks to an integration with the Coinbase Commerce service, said Amit Zavery, vice president and general manager and head of platform at Google Cloud, in an interview with CNBC. Web3 is a buzzword that has come to stand for decentralized and distributed internet services that can’t be controlled by big internet outfits such as Facebook

Over time, Google will allow many more customers to make payments with cryptocurrency, Zavery said. Coinbase Commerce supports 10 currencies, including Bitcoin, Bitcoin Cash, Dogecoin, Ethereum and Litecoin. Bitcoin, Dogecoin and Ethereum prices have all declined over 60% in the past year.

Terms of the deal weren’t disclosed. But like other Coinbase Commerce arrangements, Coinbase will earn a percentage of transactions that go through it, Migdal said.

It wasn’t a guarantee that Google would go with Coinbase for the payments portion of the deal. PayPal

Google is also exploring how it can use Coinbase Prime, a service that securely stores organizations’ cryptocurrencies and allows them to execute trades. Zavery said Google will experiment and “see how we can participate” with managing cryptocurrency assets. BlockMicroStrategyTeslaannounced a $377 million impairment charge tied to a decline in the value of its cryptocurrency holdings in August.

Google had previously indicated in May that it was exploring the possibility of adding support for payments with digital currencies. Migdal said Coinbase had been in discussion with Google for months, with conversations about supporting commerce transactions, cloud usage and the Prime service all happening in parallel. “We decided to bring them together,” he said.

Blockchain technologies such as nonfungible tokens, or NFTs, have become a bigger focus for Google’s cloud division. Previously, Google’s cloud chief, Thomas Kurian, has pushed for growth in major industries such as media and retail. This year it announced the formation of teams to drum up blockchain business and build tools that third-party developers can draw on to run blockchain applications.

WATCH: Coinbase CEO Brian Armstrong reveals new details about pivot to subscriptions: CNBC Crypto World

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